okay boomer

youthquake incoming

You are cordially invited to this week’s brew of High Tea, your dispatch of 🔥internet culture served piping hot. This week: tactical voting meets its technical match, Gen Z gets its own merch and Shane Dawson breaks the internet (again).

Drink up. 🐸☕️

what we’ve been sipping on

It’s been a big week for politics on both sides of the pond. Trump is dizzy with the fact that the ol’ House of Reps voted to proceed with the public phase of the impeachment inquiry - rarely seen in the past (almost) quarter century of U.S. existence.

Meanwhile, despite being dead in a ditch with his disposable cup (a hate crime against VSCO girls, no less), Boris Johnson *finally* got his General Election timetabled in the midst of Brexit deadlock. For those of you less familiar with the British ruling class - BoJo is the third Prime Minister in four years 🙃, whose accolades include referring to Obama as “part Kenyan” with an “ancestral dislike of the British Empire”. 

So...what’s the tea, sis? Well, despite the UK’s voting fatigue and then some (like, seriously we’re exhausted), more than 270,000 people under 35 registered to vote in the days following the announcement of another GE. This ‘youthquake’ of new voters ain’t breaking news, but the influx of tactical voting tech, to try and topple Boris and his “do or die” Brexit, is something worth writing home about.

Source: Boing Boing

Bear with us for a hot sec. Using the multilevel regression and poststratification technique aka MRP (*nods very slowly* 🤓) with sample populations 23x the size of normal national polls, campaigns like Best for Britain (pro-Remain) have been able to harness voting intentions through their tool, getvoting.org. This is big news for politics in the digital age. With such a large sample size, campaigns are able to really get to the nitty gritty of individual constituencies and are better equipped to predict voter outcome. The results speak for themselves:

“This method was deployed to accurately predict the election of Donald Trump, the 2017 hung parliament,”

In real terms that you can wrap your head around, utilizing MRP means that we get juicy and reliable estimates based on intersections between voter opinion, demography and geography. Best for Britain: “We predict that it would take only 30% of pro-Remain voters to use their vote tactically for pro-Remain parties to swing the election and deprive Boris Johnson of a majority.” 👀

And it doesn’t stop there. Tactical.vote, a project by the @votetools collective, is using historical election results and open source location data. You can see their tactical recommendations for two of the most hotly contested swing seats, Cheltenham and Canterbury:

Okay...so far so good, but what about tactical voting from the #VoteLeave camp @ Tory HQ? Turns out Johnson’s senior aide, Dominic Cummings, has created a “highly secret” model which predicts a Conservative majority of “40 to 70” seats. Sadly no screenshots from their predictive tactical voting tech as “fewer than five people have access to it”. Sounds legit. 🐸☕️

P.s. if your national anthem involves saving a Queen and you haven’t registered to vote...u okay, hun? It takes 5 mins. Pop the kettle on and blow up their site.

ok boomer 🙄

Call it teen angst, call it Peter Pan syndrome, call it what you want and you’ll still get the response: “ok boomer.” Gen Z are tired of being overlooked and under-valued and their latest meme (which carries considerably more potency than “ok dad”) epitomises just that. “Ok boomer” is the reaction of a young generation who have had enough, right here, right now. *sung to Greta Thunberg X Fat Boy Slim*: inequality, apathy towards climate change, unemployment, lack of internet privacy and polarising politics are just some of the themes fueling their activism.

If you’re scrambling to see what age constitutes a Boomer...stop. “Ok boomer” takes no prisoners, meaning it doesn’t automatically exclude people born outside the years 1946 - 1964 (although, that is the Wiki def of Baby Boomer, allow). Zs are using the label to categorise *anyone* who doesn’t share their woke beliefs and who isn’t well-versed in the language of the internet: Trump and cringey Facebook posts from anyone over the age of thirty are prime targets for their potent eyerolls. 

Starting on TikTok (the hashtag is at 33M views already), it began as a response to a self-proclaimed Boomer, who stated “[Gen Z] you’re going to realise nothing’s free, that things aren’t equal, and that your utopian society you created in your mind...is not sustainable” to which @linzrinzz replied with her iconic “ok boomer” on a little placard, all the while the braggadocious Boomer continued to spread his woe. The internet went 🥜

Let’s get it trending #okboomer
October 16, 2019

Now “ok boomer” echoes in school corridors:, seniors are taping “ok boomer” across their chests in Virginia [pictured] and the slogan has even inspired its own anthem and merch ($10k in orders and counting). We can also confirm Boomers aren’t happy (are they ever? 🙃) about this coverage. When NYT journalist Taylor Lorenz broke the news of the meme this week, she was bombarded with people racing to defend boomer ‘culture’ in her DMs

Is a generation reconciliation on the cards? Look no further than the ‘group where we pretend to be baby boomers’: a 46K strong Facebook community dedicated to including the best Boomer tidbits on the internet (expect CAPS LOCK ON, tech confusion and TMI). We think this might have the answer. 🐸☕️

kettle’s on: ones to watch

  • The History of the Internet. In the mood for some beautiful data? Starting from January 1996 (and AOL no less) watch as some of the biggest websites in history battle it out right up until present day. Witnessing Google’s Machievellian-style, top-spot takeover from Yahoo in 2010 is a real moment 📈

  • Computer says no. Hallelujah. Twitter’s CEO, Jack Dorsey, is finally making an update (we’re still praying on ‘edit tweet’), and it’s a good one. Contrary to Zuckerberg who seemed to get caught in a web of his own policies just last week, Jack is calling time on  political advertising (beginning 22nd November) stating: “We believe that political reach should be earned and not bought.” Now all eyes are on Zucks for the 2020 presidential campaign 👀

  • Show me the (Uber) money. “We’re the Uber for $!” Announced this week, Uber Money will launch a digital wallet and upgraded debit and credit cards to prove to its naysayers that they really are serious about moving into financial services. It will start by offering the service to its drivers - allowing easy, real-time access to earnings -  and later consumers. Are we convinced? Soz not soz, we’re too in love with our Revolut cards to pool this ride... 💳

  • Shane Dawson sells out. We don’t want to say we told you so, but…we told you so. The savage combination of YouTube OG and unapologetic makeup mogul 💅resulted in a record sell out for the Jeffree Star Cosmetics x Shane Dawson Conspiracy Palette. Why should you care? The launch - propped up with minor budget, except for a genius influencer marketing campaign - crashed Shopify (ironic as the host is well on its way to passing eBay as the largest ecommerce platform in the world). Besides the reported $10m each party is set to bank off the back of this release, this means a shakeup is in store for big-name cosmetics. Watch this space.

Okay, you made it. Now you can go back to being hungover.

ttyl, High Tea.